

João Pires

Maria Inês Pinhão
Pay incoherence has a price tag. Most organizations just can't see it yet, because it doesn't show up as a line item. It shows up in the high performer who quietly disengages. The manager who leaves after discovering that a recent hire earns more for the same role. In the recruitment cost, nobody connected the pay decision that triggered the exit. That's not a people problem. That's a P&L problem.
There's a temptation, when the conversation turns to pay transparency, to reduce it to disclosure. Salary bands. Gender pay gap reports. Compliance deadlines. All of it is real. All of it is relevant. And all of it is a distraction from the harder question underneath.
Because pay transparency isn't, at its core, a transparency problem. It's a logic problem. Can you explain - clearly, consistently, and credibly - why this role is paid this way? Why does that difference exist? Why does progression look like 'this' rather than 'that'? If the answer is no, no amount of published salary bands will fix it. And in a world where employees, regulators, and job candidates are all asking those questions at once, that gap between what you show and what you can explain has become a business risk.
The shift from disclosure to explainability changes everything about how organizations need to prepare. And the cost of getting it wrong isn't theoretical. It shows up in the numbers, whether you're looking for it or not.
When "the market pays it" stopped being enough
For years, one sentence carried significant weight in compensation discussions: “This is what the market pays.” It was a definitive answer, shutting down conversations before they could even begin. And for a long time, it worked.
Benchmarking still matters. Knowing where pay stands relative to the market is a legitimate and important input. But a benchmark is a reference point, not an argument. There's a crucial difference between informing a decision and justifying it.
People now want to know, first and foremost, whether they're being paid less than someone doing the same job, and if so, why, and what it takes to change that.
Beyond the gap itself, they want to understand what drives progression and how decisions are made once the numbers are set. Nonetheless, a 2025 Gartner survey of nearly 3,400 employees found that only 36% agree that their organization is transparent about how pay decisions are made.
The market can point you in a direction, but it won't write the story for you.

©James Haworth from Unsplash
The illusion of control
Many organizations still believe that staying quiet is a form of protection.
“If we don’t publish the numbers, people won’t compare.”
“If we don’t explain the system, we can manage expectations.”
“If we keep it private, we avoid the conversation.”
This is an illusion.
The absence of information doesn't prevent comparison. It accelerates it through informal networks, Glassdoor reviews, and the quiet conversations that already occur within every organization. Opacity doesn't eliminate those comparisons. It just means they happen with incomplete, distorted signals rather than with your narrative and context.
Most organizations don’t have a pay system. They have a pay history.
Here's the uncomfortable truth at the center of this conversation: most organizations haven't deliberately designed their compensation architecture. What they have is the accumulated result of years of decisions, legacy structures, urgent hires, managerial discretion, retention counteroffers, inherited inequities, and a long trail of individually reasonable exceptions that, taken together, no longer look reasonable.
The problem is rarely bad intent. More often, it's the absence of design.
Over time, that absence becomes costly, in ways that show up on the balance sheet, not just in a climate survey. Job grades drift. Salary ranges lose touch with what is actually paid. Equivalent roles end up compensated differently for reasons nobody can fully explain. That's not an HR audit finding. That's a liability.
And here's the thing: compensation data often reveals what strategy documents only claim. It shows what an organization truly values, where power sits, which capabilities are scarce, and which exceptions have quietly become the norm. With greater transparency, that signal becomes harder for your leadership team, your employees, and the regulators, who now have access to it, to ignore.
The risk isn't just the traditional pay gap, the kind that shows up in gender pay reports and attracts regulatory scrutiny. It's pay incoherence: a company that appears broadly competitive externally but is deeply inconsistent internally. According to Mercer's 2023 Global Talent Trends Study, 96% of organizations say they need to rethink their total rewards strategy, yet only one in three has made meaningful progress. That gap between intent and execution is precisely what greater visibility will surface.
The disruption is emotional rather than analytical
Most organizations view pay transparency as a data challenge: get the numbers right, report them accurately, and answer audit questions.
But compensation has always been both economic and emotional. It pays for work and signals recognition, value, status, and belonging. Under greater transparency, that emotional dimension becomes more visible and harder to manage implicitly.
That's why transparency can increase noise before it builds trust.
When information is disclosed before the underlying logic is mature, comparison accelerates faster than understanding. Managers need to explain decisions that may never have been formally codified. Employees don't just compare numbers. They compare what those numbers imply about their value.
Mercer’s 2026 Global Pay Transparency Report found that employees who believe they are paid fairly are 85% more engaged and 60% more committed to their organizations. Thus, organizations that delay building a coherent pay system don't protect themselves from this disruption. They defer action while the disruption compounds. Silence isn't neutral. It has a price.
The case for less friction
The EU Pay Transparency Directive (Directive 2023/970), adopted in 2023 and due to be transposed by member states by June 7, 2026, is establishing the formal conditions for this examination. However, the organizations that will benefit most aren't waiting for a deadline.
For a closer look at the four practical challenges the Directive creates, from pay criteria to reporting obligations to talent acquisition reform, check out the article by our manager Rita Carvalho - Pay transparency, Warning: disruption ahead.
The math works too
But let’s be direct. Narrative doesn't move a budget. Numbers do.
In a European context where labor costs are rising and business margins are narrowing, correcting years of accumulated pay exceptions carries a real price tag. A skeptical CEO will ask the obvious question: What do I get for it?
That's not cynicism. That's accountability. And it deserves a straight answer.
Pay inconsistency isn't free. It shows up in the high performer who disengages after realizing tenure matters more than output. In the manager who leaves because a recent hire earns more for the same role. In the recruitment cost to replace someone whose departure no one saw coming. Employees who believe their pay is unfair are 15% less likely to stay and 13% less likely to perform (Gartner, 2023).
You're probably already paying for it. You just can't see it yet.
Data is becoming a commodity. Decision advantage is not.
Access to salary data, surveys, and benchmarks is no longer, by itself, a differentiator. The market is full of data. What remains scarce is decision quality and the architecture that supports it.
The real value now lies in connecting external data to internal logic by building compensation systems that are comparable, traceable, and defensible. External competitiveness still matters, but internal equity is increasingly strategic. Paying the market may solve an attraction problem while creating a legitimacy one. The challenge isn't just knowing what the market pays. It's knowing whether what you pay makes sense within the system you're building.
Pay transparency will also redesign how we think about progression. Once the logic of pay becomes more visible, the logic of growth needs to be visible as well. Career paths, skills, performance, and remuneration can't keep living in separate conversations. People won't only ask, “Why am I paid this?” They'll ask, “What would make this change?”
Where to start
The organizations that will benefit most from this transition build readiness deliberately, not reactively. That means four connected principles:
Audit before you publish. Understand your architecture before it becomes visible externally. Identify the inconsistencies and decide how to address them.
Design the logic, not just the bands. Salary ranges are an output. The real work is building the job architecture and criteria that make those ranges defensible.
Prepare your managers. Transparency puts direct pressure on those having the conversations. They need language, data, and the confidence to explain decisions clearly.
Build a coherent and cohesive narrative. Pay practices need a story that holds up under scrutiny: honest about how decisions are made, what the criteria are, and where the organization is headed.
So, are you ready to explain?
For a long time, the defining question in this space was “Are we ready to report?” Organizations are learning that this is the wrong question.
Compliance is the starting point. The EU Pay Transparency Directive is ensuring that more organizations begin implementing it sooner. But compliance is the floor, not the ceiling.
The real opportunity is to use this moment to build something more durable: pay systems that are coherent, logical, and defensible, not because a regulator asked, but because they reduce costs, improve decision quality, and make it easier to attract, retain, and develop the people the business needs. That's not a compliance outcome. That's a competitive one.

©Zac Ong from Unsplash
If that's the direction you want to move in, pur'ple and TiJUBU can help you get there faster.
pur’ple works with organizations using this moment to build something more than compliance. We help design the logic, narrative, and architecture behind pay, because coherent reward systems are part of purpose-led transformation. That means building systems that don't just survive visibility. They earn trust.
TiJUBU is the Workforce Autonomics Platform – a living operating system that brings pay data and decision intelligence together on a single platform, helping organizations make compensation decisions that are more practical, comparable, and explainable.
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Gartner, “Three Actions for CHROs to Increase Pay Transparency”, 2025.
Mercer, Global Talent Trends Study, 2023.
Gartner, Compensation and Pay Equity Research, 2023.
Mercer, Global Pay Transparency Report, 2026.
European Parliament & Council, Directive 2023/970 on pay transparency, 2023.
SHRM, The Real Costs of Recruitment, 2022.
Gallup, "This Fixable Problem Costs U.S. Businesses $1 Trillion," 2019.

