pur'ple intends to ensure that Website Users and Users of the pur'ple Platforms have a unique and personalized experience. For this purpose, pur'ple uses cookies.
What are Cookies?
Cookies are very small text files that are stored on the Website User's computer or mobile device when visiting a website.
pur'ple uses cookies for various purposes and to enhance the Website User's online experience on its Website and its Platforms. The Website User can change their preferences and refuse certain types of cookies to be stored on their computer or mobile device while browsing the Website or the pur'ple Platforms.
The Website User may also remove any cookies already stored on their computer or mobile device but deleting cookies may prevent the use of parts of the Website or the pur'ple Platforms.
What type of Cookies are used by pur'ple?
Strictly Necessary Cookies: necessary to allow the Website User and Users of the pur'ple Platforms to navigate through it and use the respective functionalities.
Session Cookies: recording of information about the choices that the Website Users and the Users of the pur'ple Platforms make and that allows pur'ple to adapt the Website or the pur'ple Platforms to its Users; for example, to memorize their language or location. This information is generally anonymous and is not used for any other purpose.
Analytical Cookies: pur'ple or its suppliers or service providers (such as Google Analytics) also use analytical services to help understand the effectiveness of the content of the Website and the pur'ple Platforms, the interests of its Users and to improve its operation. In addition, pur'ple uses web beacons or tracking pixels to count the number of visitors, and performance cookies to track how many individual Users access the Website and pur'ple Platforms and how often. This information is used for statistical purposes only and it is not pur'ple's intention to use this information to identify any User individually.
The pur'ple Website and Platforms do not use third-party cookies to provide targeted advertising.
Please contact pur'ple if you want more detailed information about the Cookies used.
What is the basis for pur'ple's use of cookies?
pur'ple will collect explicit consent from Users of the pur'ple Website or Platforms for the use of cookies, in accordance with Directive 2002/58/EC of the European Parliament and of the Council, from 12 July 2022, as per its last amendment.
Google Analytics
To provide visitors with more choice on how their data is collected by Google Analytics, Google has developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to indicate that information about the site visit should not be sent to Google Analytics. The Google Analytics Browser Opt-out Add-on does not prevent information from being sent to the site itself or to other web analytics services. Learn more about Google Analytics Brower Opt-out extra.