The responsibility of being a leader is not for everyone. CUF has been taking care of our health for more than seven decades and believes in change and transformation as key drivers to succeed. We, at pur’ple, couldn’t agree more.
DEFINING
THE CHALLENGE
Guarantee a smooth transition
With more than 75 years of experience, CUF is the largest private operator of healthcare in Portugal and an example of clinical excellence and respect for dignity and customer welfare. Remarkable figures translate why CUF is, nowadays, a key player in healthcare nationwide:
Source: CUF data from 2020
Permanently focused on promoting efficiency in healthcare services by taking customer experience to the next level, CUF moved into implementing a new IT solution to support its core operation - a critical step and one that required a significant transformation.
This change would have a huge impact on every individual, every job, and activity inside the organization. As so, it needed to be carefully thought, communicated, and managed to guarantee a smooth transition towards the future. pur’ple accepted the challenge to create a change management strategy. One that would be global enough to embrace everyone and robust enough to touch each one.
shaping a solution
together
Mind everyone, mind every moment
To deliver the challenge ahead, pur’ple team engaged in individual conversations, in order to understand each one’s daily activity, identify the pain points that needed to be addressed beforehand and design the best buy-in strategy for each profile.
More than 50 individual and group conversations were engaged by pur'ple team with 20 different professional groups.
Working together with CUF, pur’ple developed a change management solution focused on the following keys issues:
Global reach but different intensity degrees, according to the professional level and identified needs.
Clear KPI definition according to each go-live phase and each moment in the change process.
Detailed activity plan suitable for each professional group and moment in the process.
reaching impactful
results
Taking good care of transformation
The opened, healthy and rewarding relationship built among every stakeholder in the project – from HR to IT, from doctors to assistants - was the key to its success. The solution created by pur’ple was co-designed with the client, involved every key group of stakeholders and was highly valued by the organization.
Beyond the results, pur’ple contributed to, not only a change process but also toa mindset change regarding how transformation should be addressed by everyone inside CUF.
Contributing to CUF’s health is contributing to the country’s health. Is there a better way to build a purposeful future?
“The added value that pur’ple brought to our project was an out-of-the-box thinking experience.
Not only were they successful in articulating with the different internal stakeholders, but also were they fully committed to developing the project and delivering results, in total alignment with CUF's expectations.
Furthermore, the joy the pur'ple team brought to everyday work had a contagious engagement impact on everyone.
They challenged themselves and they challenged us which ended up as a very rewarding partnership.”
Vanessa Marranita Gonçalves, Organization, Processes and Information Department