Malo Clinic
Raising productivity and engagement in dental services
Develop new people approaches to enable a healthier future for MALO CLINIC, providing innovative solutions focused on profitability, productivity and engagement. This was our mission.
DEFINING
THE CHALLENGE
MALO CLINIC is an innovator in Oral Health worldwide. Coming out from the ranks of millions of small dental practices, over two decades the company was capable of bringing new solutions and grow into an operation crossing 4 continents, 8 countries and 22 cities.
The chosen growth model has also brought difficulties, namely financial. A new shareholder structure faced the need to bring the operation back to healthy profitability, engaging the company into higher productivity through newer and more modern processes.
cultural change to create greater dynamics and motivation in the company.
promotion of relevant productivity gains.
fee alignment with the market
cultural change to create greater dynamics and motivation in the company.
cultural change to create greater dynamics and motivation in the company.
cultural change to create greater dynamics and motivation in the company.
pur'ple was challenged to help MALO CLINIC management team to
design, develop and implement innovative solutions that would enable:
Thus, the expectations on what pur’ple needed to deliver were high.
shaping a solution
together
Approaching the challenge together with MALO CLINIC, our initial consideration was that as important as going in-depth on the business analysis, was involving as many points of contact as possible to enable us to feel and engage the organization. More than 40 meetings were carried out with the core value chain of the business. This initial phase was crucial in order to understand in detail the different dynamics of the activity, as well as the different realities in terms of the size and operation of the clinics.
Using an approach based on work sprints, we’ve developed with the client a solution that focused on changing the culture of the company by pinpointing the levers of productivity and balancing those with both justice across the organization and individual engagement and growth.
Achieving such a solution was only possible because the process was designed to be one of co-creation with MALO CLINIC. Iteration after iteration, the solution became a fit to the client’s needs.
The focus of attention was to reconnect productivity, profitability and recognition for the different roles, creating an ‘invisible hand’ approach that would better align people to the overall purpose of the organization. Paramount to that was the need to maintain the focus also on the development of staff as well as on research – a core competency of the client.
The deliverables included:
the modeling solution at the P&L level (profitability, capacity, productivity);
the incentive design and;
the implementation support through communication and individual and manager-level simulators.
reaching impactful
results
The modeling tool developed by pur'ple allowed us to carry out and test several scenarios together with MALO CLINIC and, thus, ensure their commitment to the solution presented.
The results of the project started to show-up only one month after its implementation: the schedules were much busier, the productivity was higher than before and the overall financial results of the company were rising.
With this joint project, we believe to have positively contributed to MALO CLINIC vision: to provide innovative solutions in the dental area worldwide capable of transforming smiles, fulfilling dreams.
“From the first contact, pur’ple team proved a set of strengths that we appreciated and were reinforced throughout the project.
Always available and very dynamic, the team understood our needs, the sector and the context of the company and showed the ability to win the trust of everyone.
The team showed the know-how and experience we were looking for, and helped to create an appropriate strategic framework aligned with the company's goals.”
José Henriques, Operating Partner