pur'ple

are purpose advisors

Lab øn Purpose

Lab øn Purpose

About

Registration

Join Lab øn Purpose, a transformational challenge that will push you to the next level.

At Lab øn Purpose, you find:

COMPETITION

8 hours of immersive experience

Open to university students

and young graduates (proficiency in both Portuguese and English is a prerequisite)

Compete in teams and meet new people

PROBLEM SOLVING

Get in touch with a real client and understand their business challenge

Build a proposal that incorporates a people-centric solution

Present your proposal and discuss with the client how it addresses their needs

MENTORING

Know more about strategic consultancy and business development

Have access to a consultancy kit with exclusive materials and tools you can use to draft your proposal

Be mentored by senior consultants with high-level, experienced backgrounds

All participants receive a certificate + a LinkedIn-ready badge to showcase the Lab øn Purpose experience

Top inspirational leaders from real organizations will level up your experience by presenting a challenging business case.

Show them your potential.

Bruno Badinha
Senior executive in strategy, transformation, digital and media
"Being the acting CEO at the 7th edition of Lab øn Purpose was a great experience. I got to interact with so many aspiring consultants, they had very diverse takes on the business challenge and they made all kinds of questions that led me to perspectives I didn't expect. The teams worked hard, following great advice from the mentors, they were genuinely proud of the outcome they were able to produce in such a short amount of time and it was easy for me to praise the many positives in their work, but also to provide constructive criticism on what they could improve (and there is always something, of course). This initiative led by pur'ple provides a much needed bridge between academia and the real business world, and I hope it goes on for many more editions and keeps raising its own bar."
Frederico Silva
Executive Director - Head of Business Transformation at Crédito Agrícola
"Taking part in the 6th edition of Lab øn Purpose, acting as a CEO, was an outstanding opportunity for meeting and engaging with new talent, through constant dialogue and mutual learning. Solving a business case is not only about having the right answers from the start, but being able to raise the right questions, reducing complexity and structuring conclusions in a creative way. Beyond analytical rigor and technical skills, the participants revealed interesting communication and leadership abilities. Lab øn Purpose is a reminder that behind frameworks and numbers, effective transformation of organizations lies on people and their ability for being flexible and navigate through complex questions."
Ana Vicente
Partner at pur'ple & former Director of People & Culture at Sonae Sierra
"Being CEO for a day at the 5th edition of Lab øn Purpose was a powerful reminder of what happens when purpose meets action. I watched young talents step into real pressure, navigate ambiguity with confidence, and show both analytical focus and creative flexibility- true ambidextrous thinking in motion. Their drive to create impact, not just solutions, was clear in every decision they made. This initiative doesn’t just simulate a challenge- it reveals the kind of mindset that will shape meaningful change."
Maria Tavares Leal
Global Head of Development Grupo Santander
"It was truly inspiring to witness the energy and enthusiasm of the university students who took part in Lab øn Purpose 4th edition - so well organized and full of challenge! Their passion and curiosity not only enriched the experience but also revealed the incredible potential each of them shows when faced with new challenges. I’m confident they’ll contribute to the success of the organizations they join, carrying forward the focus and spirit of collaboration they had the chance to experience."
Marko Sebastian
CFO at Volkswagen Autoeuropa, Portugal
"It was a great pleasure for me to work with the next generation and to see and experience how they respond to the daily challenges of the working world. Observing them, feeling their creativity, and evaluating their ideas was also a formative experience for me. Thank you very much for the invitation to the 3rd edition of the Lab øn Purpose, and I wish the participants all the best for their future."
Vanessa Zdanowski
Executive Director at Escola 42, Portugal
"Playing the role of CEO in the Lab øn Purpose 2nd edition was a fun, energizing, and rewarding experience. The way the program is structured truly brings out the best in the students. It was incredible to see their enthusiasm, the sparkle in their eyes, and the commitment with which they approached the challenge. I could see their dedication grow as they worked on the solution, demonstrating creativity, teamwork, and problem-solving skills. The entire process was dynamic and engaging, and it highlighted the positive impact this kind of initiative has on students, especially those aspiring to become consulting candidates."

Bruno Badinha
Senior executive in strategy, transformation, digital and media
"Being the acting CEO at the 7th edition of Lab øn Purpose was a great experience. I got to interact with so many aspiring consultants, they had very diverse takes on the business challenge and they made all kinds of questions that led me to perspectives I didn't expect. The teams worked hard, following great advice from the mentors, they were genuinely proud of the outcome they were able to produce in such a short amount of time and it was easy for me to praise the many positives in their work, but also to provide constructive criticism on what they could improve (and there is always something, of course). This initiative led by pur'ple provides a much needed bridge between academia and the real business world, and I hope it goes on for many more editions and keeps raising its own bar."
Frederico Silva
Executive Director - Head of Business Transformation at Crédito Agrícola
"Taking part in the 6th edition of Lab øn Purpose, acting as a CEO, was an outstanding opportunity for meeting and engaging with new talent, through constant dialogue and mutual learning. Solving a business case is not only about having the right answers from the start, but being able to raise the right questions, reducing complexity and structuring conclusions in a creative way. Beyond analytical rigor and technical skills, the participants revealed interesting communication and leadership abilities. Lab øn Purpose is a reminder that behind frameworks and numbers, effective transformation of organizations lies on people and their ability for being flexible and navigate through complex questions."
Ana Vicente
Partner at pur'ple & former Director of People & Culture at Sonae Sierra
"Being CEO for a day at the 5th edition of Lab øn Purpose was a powerful reminder of what happens when purpose meets action. I watched young talents step into real pressure, navigate ambiguity with confidence, and show both analytical focus and creative flexibility- true ambidextrous thinking in motion. Their drive to create impact, not just solutions, was clear in every decision they made. This initiative doesn’t just simulate a challenge- it reveals the kind of mindset that will shape meaningful change."
Maria Tavares Leal
Global Head of Development Grupo Santander
"It was truly inspiring to witness the energy and enthusiasm of the university students who took part in Lab øn Purpose 4th edition - so well organized and full of challenge! Their passion and curiosity not only enriched the experience but also revealed the incredible potential each of them shows when faced with new challenges. I’m confident they’ll contribute to the success of the organizations they join, carrying forward the focus and spirit of collaboration they had the chance to experience."
Marko Sebastian
CFO at Volkswagen Autoeuropa, Portugal
"It was a great pleasure for me to work with the next generation and to see and experience how they respond to the daily challenges of the working world. Observing them, feeling their creativity, and evaluating their ideas was also a formative experience for me. Thank you very much for the invitation to the 3rd edition of the Lab øn Purpose, and I wish the participants all the best for their future."
Vanessa Zdanowski
Executive Director at Escola 42, Portugal
"Playing the role of CEO in the Lab øn Purpose 2nd edition was a fun, energizing, and rewarding experience. The way the program is structured truly brings out the best in the students. It was incredible to see their enthusiasm, the sparkle in their eyes, and the commitment with which they approached the challenge. I could see their dedication grow as they worked on the solution, demonstrating creativity, teamwork, and problem-solving skills. The entire process was dynamic and engaging, and it highlighted the positive impact this kind of initiative has on students, especially those aspiring to become consulting candidates."

The last editions
of Lab øn Purpose
had a satisfaction rate of 9.1/10.

"Today was a great day! This experience meant a lot to me since I’m trying to figure out what I want to do. Plus, the feedback after the presentation was extremely helpful. I’m going to use it for the future."