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Lab øn Purpose

Lab øn Purpose

About

Registration

September 18 | 9:00 am - 6:30 pm | Marvila, Lisbon

Join the Lab øn Purpose, a transformational challenge that will push you to the next level.

September 18 | 9:00 am - 6:30 pm | Marvila, Lisbon

Join the Lab øn Purpose, a transformational challenge that will push you to the next level.

Ready to create the most impactful business solution, able to achieve purpose through people?

At the 7th edition of the  Lab øn Purpose you will find:

COMPETITION

8 hours of immersive experience

Open to university students

and young graduates (proficiency in both Portuguese and English is a prerequisite)

Compete in teams and meet new people

PROBLEM SOLVING

Get in touch with a real client and understand their business challenge

Build a proposal that incorporates a people-centric solution

Present your proposal and discuss with the client how it addresses their needs

MENTORING

Know more about strategic consultancy and business development

Have access to a consultancy kit with exclusive materials and tools you can use to draft your proposal

Be mentored by senior consultants with high-level, experienced backgrounds

All participants receive a certificate + a LinkedIn-ready badge to showcase the Lab øn Purpose experience

Top inspirational leaders from real organizations will level up your experience by presenting a challenging business case.

Show them your potential.

Gilda Raposo
Head of HR and Board Advisor at REGA Energy
"It was an honor to be part of the Lab øn Purpose 1st edition. As CEO, I felt I had a real responsibility to set the scene for a realistic business case scenario and motivate students to live a professional experience for one day.
The quality of the program design, the interactions planned, and the flow of the day, allowed all the candidates to demonstrate their individual profiles and capabilities to interact as a team.
This experience comforted me that the new professional generation has the skills, motivation and right mindset to build successful organizations and to overcome the challenges we will all face in the near future."
Vanessa Zdanowski
Executive Director at Escola 42, Portugal
"Playing the role of CEO in the Lab øn Purpose 2nd edition was a fun, energizing, and rewarding experience. The way the program is structured truly brings out the best in the students. It was incredible to see their enthusiasm, the sparkle in their eyes, and the commitment with which they approached the challenge. I could see their dedication grow as they worked on the solution, demonstrating creativity, teamwork, and problem-solving skills. The entire process was dynamic and engaging, and it highlighted the positive impact this kind of initiative has on students, especially those aspiring to become consulting candidates."
Marko Sebastian
CFO at Volkswagen Autoeuropa, Portugal
"It was a great pleasure for me to work with the next generation and to see and experience how they respond to the daily challenges of the working world. Observing them, feeling their creativity, and evaluating their ideas was also a formative experience for me. Thank you very much for the invitation to the 3rd edition of the Lab øn Purpose, and I wish the participants all the best for their future."
Maria Tavares Leal
Global Head of Development Grupo Santander
"It was truly inspiring to witness the energy and enthusiasm of the university students who took part in Lab øn Purpose 4th edition - so well organized and full of challenge! Their passion and curiosity not only enriched the experience but also revealed the incredible potential each of them shows when faced with new challenges. I’m confident they’ll contribute to the success of the organizations they join, carrying forward the focus and spirit of collaboration they had the chance to experience."
Ana Vicente
Partner at pur'ple & former Director of People & Culture at Sonae Sierra
"Being CEO for a day at the 5th edition of Lab øn Purpose was a powerful reminder of what happens when purpose meets action. I watched young talents step into real pressure, navigate ambiguity with confidence, and show both analytical focus and creative flexibility- true ambidextrous thinking in motion. Their drive to create impact, not just solutions, was clear in every decision they made. This initiative doesn’t just simulate a challenge- it reveals the kind of mindset that will shape meaningful change."
Frederico Silva
Executive Director - Head of Business Transformation at Crédito Agrícola
"Taking part in the 6th edition of Lab øn Purpose, acting as a CEO, was an outstanding opportunity for meeting and engaging with new talent, through constant dialogue and mutual learning. Solving a business case is not only about having the right answers from the start, but being able to raise the right questions, reducing complexity and structuring conclusions in a creative way. Beyond analytical rigor and technical skills, the participants revealed interesting communication and leadership abilities. Lab øn Purpose is a reminder that behind frameworks and numbers, effective transformation of organizations lies on people and their ability for being flexible and navigate through complex questions."

Gilda Raposo
Head of HR and Board Advisor at REGA Energy
"It was an honor to be part of the Lab øn Purpose 1st edition. As CEO, I felt I had a real responsibility to set the scene for a realistic business case scenario and motivate students to live a professional experience for one day.
The quality of the program design, the interactions planned, and the flow of the day, allowed all the candidates to demonstrate their individual profiles and capabilities to interact as a team.
This experience comforted me that the new professional generation has the skills, motivation and right mindset to build successful organizations and to overcome the challenges we will all face in the near future."
Vanessa Zdanowski
Executive Director at Escola 42, Portugal
"Playing the role of CEO in the Lab øn Purpose 2nd edition was a fun, energizing, and rewarding experience. The way the program is structured truly brings out the best in the students. It was incredible to see their enthusiasm, the sparkle in their eyes, and the commitment with which they approached the challenge. I could see their dedication grow as they worked on the solution, demonstrating creativity, teamwork, and problem-solving skills. The entire process was dynamic and engaging, and it highlighted the positive impact this kind of initiative has on students, especially those aspiring to become consulting candidates."
Marko Sebastian
CFO at Volkswagen Autoeuropa, Portugal
"It was a great pleasure for me to work with the next generation and to see and experience how they respond to the daily challenges of the working world. Observing them, feeling their creativity, and evaluating their ideas was also a formative experience for me. Thank you very much for the invitation to the 3rd edition of the Lab øn Purpose, and I wish the participants all the best for their future."
Maria Tavares Leal
Global Head of Development Grupo Santander
"It was truly inspiring to witness the energy and enthusiasm of the university students who took part in Lab øn Purpose 4th edition - so well organized and full of challenge! Their passion and curiosity not only enriched the experience but also revealed the incredible potential each of them shows when faced with new challenges. I’m confident they’ll contribute to the success of the organizations they join, carrying forward the focus and spirit of collaboration they had the chance to experience."
Ana Vicente
Partner at pur'ple & former Director of People & Culture at Sonae Sierra
"Being CEO for a day at the 5th edition of Lab øn Purpose was a powerful reminder of what happens when purpose meets action. I watched young talents step into real pressure, navigate ambiguity with confidence, and show both analytical focus and creative flexibility- true ambidextrous thinking in motion. Their drive to create impact, not just solutions, was clear in every decision they made. This initiative doesn’t just simulate a challenge- it reveals the kind of mindset that will shape meaningful change."
Frederico Silva
Executive Director - Head of Business Transformation at Crédito Agrícola
"Taking part in the 6th edition of Lab øn Purpose, acting as a CEO, was an outstanding opportunity for meeting and engaging with new talent, through constant dialogue and mutual learning. Solving a business case is not only about having the right answers from the start, but being able to raise the right questions, reducing complexity and structuring conclusions in a creative way. Beyond analytical rigor and technical skills, the participants revealed interesting communication and leadership abilities. Lab øn Purpose is a reminder that behind frameworks and numbers, effective transformation of organizations lies on people and their ability for being flexible and navigate through complex questions."

The last editions
of Lab øn Purpose
had a satisfaction rate of 9.1/10.

"Today was a great day! This experience meant a lot to me since I’m trying to figure out what I want to do. Plus, the feedback after the presentation was extremely helpful. I’m going to use it for the future."